Recently when I was at the store I realized something. We no longer want to buy just a product and go home. We want to feel that by buying this particular product we are proving something. The fact that we bought this particular product might mean that we are smart, wealthy or clever. At least, that´s what we like to believe in and what the advertisements say to us. It is not true most of the time. Additionally when the product has some bonus it is even better. We like to feel that we have made a great deal. I had a situation like this yesterday when I was buying a bathroom cabinet. Inside of this cabinet there were various cosmetics attached as a bonus. This makes an impression that you are buying something more than just one product at a very good price. Obviously we don´t know what would be the price of this bathroom cabinet without those presents. Maybe it is not a good deal after all. Anyway, it works on our mind and I am the proof that it works great. Otherwise I wouldn´t buy this bathroom cabinet, would I? What about you? Do you like to get something for free in addition to the product you are buying? I am sure you do. There is not a lot of people who doesn´t like it.